At a Design In Between, we enjoy using creative design solutions to help develop meaningful and memorable Brand Identity graphics for ethical and eco-friendly beings and brands. We don't just make pretty graphics. We take the time to learn more about you, your brand's message, and the impact you want to create to help us craft a Brand Identity with meaning. 

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​Take a look at the statements below, if you can relate, it is time to hire a trusted design advisor that will help guide you through the creative process.

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• "I am looking to turn my business into a polished memorable brand that stands out from my competitors, but I don't even know where to start."

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• "I have a business, but I don't have a logo or any branding materials."

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• "I have a logo/branding materials I created myself without having a strategy in place."

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• "I only have a logo and zero branding materials."

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• "My branding materials don't help express what my brand is about and are not cohesive with my logo."

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THE PROCESS 

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First things first!

Create a brand strategy... 

Before we start to develop your Brand Identity, we always make sure you have a solid Brand Strategy in place so that we can create designs that are aligned with what your brand stands for. 

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What is a brand strategy?

The purpose of a BRAND STRATEGY is just that, a strategy to help guide you. 
 

A BRAND STRATEGY helps establish the following: 
•WHAT you want to stand for.
•WHO is your target audience is.
•HOW you are going to set yourself apart from your competitors.

A brand strategy is similar to a business plan but different as it consists of a business message, vision, mission, voice, target audience, values, goals, and your unique positioning in the market. A solid brand strategy in place will allow you to better understand what you want your brand to stand for and whom you are talking/selling to. Now we can begin the Brand Identity Design Process!

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What is a Brand Identity?

A Brand Identity is how you present yourself to the public and essentially your brand personality. You do this through consistent and cohesive graphic design elements like logos, typography, color palette, illustrations, marketing templates, and social media templates that reflect your brand strategy. These graphic design elements help express your brand personality and allow you to stand out from your competitors. Brand Identity is a form of visual communication expressing your brand message and personality.

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The more consistent your brand looks and the more you share your brand identity with the world, the more trustworthy and familiar your brand becomes. Let us handle the process and help you design the meaningful, memorable Brand Identity your business deserves.

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