At a Design In Between, we enjoy using creative design solutions to help develop meaningful and memorable Brand Identity graphics for ethical and eco-friendly beings and brands. We don't just make pretty graphics. We take the time to learn more about you, your brand's message, and the impact you want to create to help us craft a Brand Identity with meaning. 

​Take a look at the statements below, if you can relate, it is time to hire a trusted design advisor that will help guide you through the creative process.

  • "I am looking to turn my business into a polished memorable brand that stands out from my competitors, but I don't even know where to start."

  • "I have a business, but I don't have a logo or any branding materials."

  • "I have a logo/branding materials I created myself without having a strategy in place."

  • "I only have a logo and zero branding materials."

  • "My branding materials don't help express what my brand is about and are not cohesive with my logo."

THE PROCESS 

First things first!

Create a brand strategy... 

Before we start to develop your Brand Identity, we always make sure you have a solid Brand Strategy in place so that we can create designs that are aligned with what your brand stands for. 

What is a brand strategy?

The purpose of a BRAND STRATEGY is just that, a strategy to help guide you. 
 

A BRAND STRATEGY helps establish the following: 
•WHAT you want to stand for.
•WHO is your target audience is.
•HOW you are going to set yourself apart from your competitors.

A brand strategy is similar to a business plan but different as it consists of a business message, vision, mission, voice, target audience, values, goals, and your unique positioning in the market. A solid brand strategy in place will allow you to better understand what you want your brand to stand for and whom you are talking/selling to. Now we can begin the Brand Identity Design Process!

What is a Brand Identity?

A Brand Identity is how you present yourself to the public and essentially your brand personality. You do this through consistent and cohesive graphic design elements like logos, typography, color palette, illustrations, marketing templates, and social media templates that reflect your brand strategy. These graphic design elements help express your brand personality and allow you to stand out from your competitors. Brand Identity is a form of visual communication expressing your brand message and personality.

The more consistent your brand looks and the more you share your brand identity with the world, the more trustworthy and familiar your brand becomes. Let us handle the process and help you design the meaningful, memorable Brand Identity your business deserves.

Graphics to help you Build a Memorable Brand Identity

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Brand Identity + Logo Design Packages

Not Just A Logo Package

A logo is more than meets the eye. It is a vital part of your business and helps you stand out from your competitors. Let us help you craft a memorable and eye-catching logo for your brand. This package is great for businesses with a smaller budget and covers the basics to begin establishing a memorable and meaningful brand identity.

  • Brand Questionnaire

  • Primary Logo

  • Secondary Logo

  • Branding Guidelines

  • Custom Color Palette

  • High-Resolution Files

      ( EPS, PDF, PNG)

Brand Identity + Social Package

The Brand Identity + Social Package is ideal for clients that are looking to create a full identity for their business. Let us help you better identify your message, vision, mission, brand voice, and values to build a brand identity with a strong foundation.

  • Brand Questionnaire

  • Primary Logo

  • Secondary Logo

  • Branding Guidelines

  • Custom Color Palette

  • Business Card Design (printing not included)

  • Branded Graphic Elements: Brand Pattern or Brand Icons

  • Downloadable Brand Fonts

  • Instagram Templates (4)

  • Instagram Highlight Covers (4)

  • High-Resolution Files

      ( EPS, PDF, PNG)

 

Brand Identity + Social + Web

The more you assert your brand identity to the world, the more familiar and trustworthy your brand becomes. Through an effective Brand Identity,  you can reinforce what your brand stands for by creating a consistent look and feel. This package is for businesses that are looking for the full package! Brand Identity Design, Social Media Graphics, Professional Website, and more all in one.

  • Brand Questionnaire

  • Primary Logo

  • Secondary Logo

  • Branding Guidelines

  • Custom Color Palette

  • Business Card Design (printing not included)

  • Branded Graphic Elements: Brand Pattern or Brand Icons

  • Instagram Templates (4)

  • Instagram Highlight Covers (4)

  • Downloadable Brand Fonts

  • Digital Flyers (2)

  • Packaging Design or Business T Shirt Design (does not include printing)

  • Wix / Square Space / Shopify Website Design (does not include domain or subscription to site)

  • Set up Google my Business Profile

  • One month of free website maintenance


     

 
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